Every business owner should always be on the lookout for new ways to do business and make money. The competition in the business world is getting stronger and nothing should stop a business owner from researching new ways to place that business outlet above competitors. Every means is welcome, provided it is a legal means. One of the best ways to make headway in the business world legally is by venturing into the opportunity made available by SoComm. In this write-up, you will learn a couple of things that make this idea very special and beneficial to your business, both online and offline.
What is it about?
SoComm stands for Social Commerce. It can be defined as an electronic means of commerce involving social interaction among the social media, the online media and the contribution of the end users, which provides helpful assistance for online buying and selling of different products and services.
This term has been around for a very long time already and it first originated from one Dr. Nicholas Porter. It is also called Socialized Commerce by some. Dr. Nicolas was the founder of Trunited, which is a website paying cashback on virtually everything purchased on the website.
Benefits to businesses
The SoComm method can help to increase sales a great deal since it can bring in more potential customers and give the products and services far more exposure than your imagination. Social media plays a central role in it all. Anyone who is currently using any of the social media platforms out there can benefit a great deal from this marketing idea.
Some of the social media platforms that can be used to propagate your products and services are Yelp, Snapchat, eBay, Amazon, Pinterest, Twitter, Instagram, and even Facebook. All these social media platforms play a very important role in the Socialized Commerce marketing strategy.
Social commerce opportunities
SoComm has successfully opened the eyes of all and sundry to the hidden benefits of social media. Gone are the days when people use social media only to meet new people and make friends. As a result, social media is not as much a platform for social interaction, like before. It is now more about buying and selling goods and services. this may seem like a deviation from the original purpose, but the end users do not seem to be complaining. In fact, many of them love the idea of buying items through social media platforms.
To prove the success of social media marketing as championed by SoComm, social media commerce generated up to $327 billion in 2016 alone, which is 45% higher than what was generated in 2015. Instead of adopting the conventional method of marketing, why not venture into social media marketing using the SoComm strategy so that you can increase sale? The ball is in your court.