Those who know SEO do not need any introduction to forum marketing. It is perhaps the safest and cheapest way for online promotion and to establish your brand or company’s identity when it is in its initial stages. Unfortunately, some internet marketers underestimate this tool. Those who understand its power often use it to promote their client’s website/business. Forum promotion can not only help in increasing traffic on your website, but can also help you learn more about market that you serve.
Can forum promotion really help?
To put it in simple words, forums are meant for debates between individuals belonging in the same industry. You can use debate to promote your brand and share links for your website. This will indirectly result in more traffic for your website.
Creators of forums understood the power of discussions and exchange of ideas. They created online forums to get benefited from these two aspects. It can also help you generate good leads for your business as well. Any SEO expert would tell you that forums help in generating organic traffic for free. However, it is advisable to first do an extensive analysis of your industry before you start discussion with anyone in order to promote your products.
Experts advise people to start with generalized forums related to market that your company/client’s company serves.
Plan your time
Debate and discussions can go on for several hours, so, it is advisable to allot fixed number of hours for forum discussions each day. Make sure that you do not spend more time than planned on forums. Unplanned visit can impact your schedule and you may end up reducing time allotted for other important activities.
Make notes wherever necessary
You might come across some interesting posts related to your industry. If you find something interesting, you should definitely save the concerned post for your future reference. You should also share it with rest of your team if you find that relevant and interesting.
Keep your ego aside
Debates and discussions can turn in wrong direction if you start taking comments personally. Remember, content of discussion should only be about your products and services. Make sure that the tone of discussion remains professional.
Be helpful at all times, share tips that other users can relate to. Your aim should be to help others with relevant information and not just promoting your products.
Remain active, post questions, and make comments on posts. Comments should be made carefully because you represent your brand, your company on the forum.
If you post relevant content, you would definitely be successful in connecting with greater number of people on the concerned forum and increase your network.
Most of the companies outsource this aspect with other SEO processes. Make sure that your forum handles are managed by well-informed individuals who really know about your products and services.
You can also consider managing and hosting your own forum. ProPHPBB offers free hosting with unlimited bandwidth, unlimited members and unlimited posts. For more information, visit prophpbb.com